A pre-scripting tool to clarify your unique video’s purpose, journey, and viewer experience, before you write a single line.

Use this to build videos that feel focused, emotionally engaging, and worth watching from start to finish.

🧠 Usage Tip

Run through this framework before you start scripting.

It aligns audience, tension, structure, and packaging so your video is clear, clickable, and unforgettable.

S – Subject

Who is this for, and what’s the core idea?

Start with clarity. Who are you speaking to, and what are you promising them?

Ask Yourself:

• Who is this really for? (Be specific.)
• What’s the video about in one compelling sentence?
• What pain or desire does this video directly speak to?

Example:

This video is for gamers who grew up with handheld consoles and feel like the PSP vanished without explanation.

T – Tension

What’s the problem, challenge, or curiosity pulling the viewer in?

Tension is your emotional engine. Tap into something they feel but haven’t solved.